Company brands is the last Amazon aggregator to get a big fundraiser. The Canton, Ohio-based company announced on Wednesday that it had raised $204 million in a mix of debt and equity led by i80 group.
The aggregator space attracted strong investor interest last year as pandemic-fueled online shopping soared. Several aggregators have been able to secure funding rounds of over $100 million, including Walpole, Massachusetts Thrasio with the initial closing of a $1 billion Series D at a reported valuation between 5 and 10 billion dollars in October.
Others to raise huge sums of money include Paris Brandbased in Berlin razor groupBoston-based Perchbased in Luxembourg factory14based in New York Elevate brandsbased in London Herobased in Minnesota Suma Brandsbased in Berlin SellerX and Berlin brandsand based in London Olsam.
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Investors seem to be interested in the ability of these aggregators to optimize channels and sales opportunities for these brands while providing enhanced retail expertise and product development. The benefit for brands is that aggregators provide an outlet for merchants themselves, who might otherwise be too small to sell their brands.
A few venture capitalists who spoke to Crunchbase News in recent weeks predicted that the current market instability could hamper companies such as market aggregators due to the large amounts of cash needed to make acquisitions.
But Society Brands’ capital raise seems to indicate that investor interest is still there, at least for now.
Drawing: Dom Guzman
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