The job market is big business, with global companies making big bucks by listing job vacancies, providing recruiting tools, and connecting employers and employees.
If you have an interest in recruiting, it’s natural to want to take a slice of that pie, but it can be hard to know where to start.
It doesn’t have to be complicated, however. There are several sources of income that you can easily develop if you want to create your own job board. We’ve explained them here and shown you exactly how to start your own lucrative job search site.
If you are looking for inspiration on job boards, here is our selection of best white label job board software (opens in a new tab) providers – and here are the biggest and best job boards (opens in a new tab) approximately for 2022.
How to create your own job search site
The first step to making big money with your own job search site is to create the site itself. The first part of this should be determining your market and niche – spend some time researching to determine which industries or locations you would like to serve. When so many job sites cover the whole market, you will often have more success if you focus on specialized areas.
Once you have found your niche, you need to come up with a name and register the domain (opens in a new tab). Make sure it’s a quality host that can handle the high levels of traffic you’ll hopefully encounter.
When that’s done, it’s time to build the site. If you have a high level of technical knowledge, you can use a platform like WordPress (opens in a new tab) to build your own site almost from scratch. It is difficult and it takes time.
Fortunately, there are many WordPress plugins (opens in a new tab), like JobHive, which can help you create and populate a job board without any coding knowledge. You can also use a white label provider, like ZipRecruiter (opens in a new tab) or MatchWork, which combine their own huge databases of jobs with your own design, branding and features – albeit at a cost.
How to make money with businesses
Now that your site is up and running, it’s time to start making money. If you run a job site, your main source of income will be companies that want to use your site and list their jobs on your board.
The primary method of monetizing a job board is to charge companies for posting their job postings. This is the most common option, and it’s a great choice if you get a lot of traffic or operate in a niche market. You can usually charge more if you have a large audience or run a niche site, as companies will pay to reach many candidates or industry experts.
You also don’t have to rely on companies that pay to post individual jobs. You can easily create bundled packages that allow businesses to pay a monthly fee to post a certain number of job openings or to ensure their ads stay online for longer periods of time. This is a key option if you want to attract big companies that are always hiring.
Many companies will also pay extra to boost their job postings in your search results and listings – so this is another obvious revenue stream. Others will pay to have vacancies automatically posted on social media (opens in a new tab).
Companies also often want to be proactive in recruiting, so job boards also charge them for access to their resume databases. This allows companies to find and approach potential candidates, and it’s another way for a job board to make money from companies looking to find new employees.
How to make money with job seekers
Most of a job board’s revenue comes from companies that post jobs on your site, but you can also make money from job seekers.
In some situations, you may be able to charge job seekers for viewing job postings. If you operate in a niche market, specialists will often be willing to pay for access to these unique listings, and having this paywall can help your site gain a reputation with candidates who are serious about their careers. You can also charge if you host exclusive job postings that you won’t be able to see anywhere else.
In specialist or executive-level markets, you can also ask job seekers to submit their CVs for important positions – a good way to earn money with particularly ambitious clients.
It is also possible to make extra money from resumes by offering a resume writing service for job seekers. Unless you can provide this service yourself, you will need to split the revenue between your own site and a third party company that provides the service, but having multiple streams of revenue is important and that’s another one. can be added to any decent job board.
People will also pay for cover writing and resume reviews, and you’ll improve your website’s reputation if you add these extra features – people will see your site as a career help destination rather than just a list of vacancies.
Most employment income comes from companies that pay to post jobs, but there are a host of other options for generating extra money.
You can sell ad space to businesses if you’re generating the kind of traffic that will catch their attention, and you can also use Google AdSense if you want an easier way to make money from advertising. Keep in mind, though, that you need a lot of traffic to make money from ads, and having too many ads can hurt your site’s design and reputation.
Job boards can also earn extra money if they’re willing to fill their listings with vacancies available elsewhere. If you fill vacancies on third-party job sites like ZipRecruiter and Indeed, the ads won’t appear natively on your site – but if a job seeker clicks on the ad on the native site, you’ll be paid commission .
The last source of additional income to consider should be courses. (opens in a new tab) and events (opens in a new tab). You can make a lot of money if you charge users for educational resources if you work with professional instructors, and online and in-person seminars and conferences can be a source of income for recruiters and job seekers if you have a large enough audience to trust your brand.