Microsoft’s Edge browser already includes several shopping-specific tools for Black Friday and Christmas shopping. Today Microsoft said it is adding even more: automatic notifications of price changes and a migration of its coupon and price history features to the mobile version of Microsoft Edge.
Microsoft may be actively trying to prevent users from choosing a different browser in Windows 11, but when it comes to online shopping, Edge really comes in handy. When shopping at Amazon or Best Buy, for example, Edge not only suggests known coupons, but also automatically tries to enter them when paying. Edge also tracks the price history of a specific item and lets you know when you’ve found the best price available and also track the historical price of the product. Price history has been a staple of sites like Camelcamelcamel for years, but before Edge’s browser integration, it often required a plugin to function.
Edge now goes one step further. In a little while, Edge will be using your browsing history to keep track of the products you have viewed, and if the price of that product changes, Edge will let you know. (Edge often uses the URL bar as a message center with notifications being pushed out. Microsoft probably uses this as well to notify you of price changes.)
Mark Hachman / IDG
However, many of these pricing features are currently reserved for the desktop browser. Microsoft announced on Thursday that it had already been ported to the mobile version of Edge for iOS and Android via the coupon function. Later this month, Microsoft will be rolling out the price comparison and price history tools for Edge on Android as well, while the rest of the shopping features will be added in future releases.
The company will also allow users to pin the Microsoft Rewards experience to the Edge toolbar. Rewards, Microsoft’s way of paying you to use its services, is already pretty aggressive when it comes to rushing on you; For example, in March, Bing was caught running pop-up ads to advertise Bing discounts. Now, Microsoft said, you can just click the ellipsis menu in Edge, right-click the Microsoft Rewards option and select “Show in Toolbar.”
Finally, Microsoft said that for every ten purchases made in Microsoft Edge at eligible retailers, Microsoft will make a donation to the Eden Reforestation Project for tree planting.
As Managing Editor of PCWorld, Mark focuses on Microsoft news and chip technology among other things. He has previously written for PCMag, BYTE, Slashdot, eWEEK and ReadWrite.