Elon Musk, who now officially owns Twitter after closing his $44 billion deal, plans to charge users of the platform $20/month to earn the coveted verification badge through a Twitter Blue subscription. Additionally, those who are already verified will have 90 days to subscribe or they will lose their verified status. Oh, and the project team was told they had until November 7 to launch the feature, or they would be fired.
As reported by Platformer and The Verge, Twitter Blue currently costs $4.99/month and allows users to edit their tweets, get early access to new features, and more, but currently has nothing to do with it. do with verification.
Verification, at the time of this writing, is intended to let “to let people know that a public interest account is genuine. To receive the blue badge, your account must be genuine, notable, and active.” There is no charge to verify, as it is simply a way to prevent accounts from impersonating you. It is currently unclear if this new plan will verify everyone who has a Twitter Blue subscription or if only those who subscribe will be considered for verification.
Musk has been candid with his desire to explain how Twitter verifies accounts and handles its bot issues, and he tweeted on Sunday, October 30 that “The whole verification process is being overhauled right now.”
Although he didn’t close the deal until October 28, Musk has already taken action, including changing the homepage to an Explore page for logged out users. It was also reported that he plans to cut up to 5,000 or more jobs in a move “aimed at middle managers and engineers who haven’t recently contributed to the codebase.”
Twitter currently makes most of its money from advertising, but these changes and more are part of Musk’s plans to make subscriptions at least “half of the company’s overall revenue.”
After striking the original $44 billion deal to buy Twitter, Musk terminated the deal after, among other things, he claimed breach of contract after saying Twitter wasn’t doing enough to reveal the number of spambots and fake accounts on the platform. He was sued over the termination and had to go to court if he didn’t close the deal by October 28, but he did just under the wire.
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Adam Bankhurst is a reporter for IGN. You can follow him on Twitter @AdamBankhurst and on Tic.